WooCommerce Partners With Square to Expand Services for CBD Merchants

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Decorative image that showcases CBD-based products with branding for WooCommerce.

WooCommerce, the open-source eCommerce platform developed and supported by Automattic, announced a partnership with Square payment solutions yesterday. The partnership expands services for merchants who are selling CBD products online. While it is a small step toward making it easier to sell CBD products, there are still many restrictions and pitfalls that merchants must overcome.

Cannabidiol, known as CBD, was removed from the U.S. federal list of controlled substances in December 2018. It is one of 100s of identified cannabinoids in cannabis plants and does not have the psychoactive effects of THC. The Farm Bill (Agriculture Improvement Act of 2018) removed some restrictions and provided a regulated path for farmers and merchants to sell CBD-based products.

CBD exists in a legal gray area in some jurisdictions in the U.S. State and local laws may still ban selling CBD and other substances (for example, I live in Alabama where we have some “dry” counties where selling alcohol is illegal). Therefore, merchants need to be aware that there are legal issues to consider, despite it being legal at the federal level. They should always check their local laws.

Other hurdles include finding a payment processor, web host, shipping company, and bank that don’t have internal policies that forbid CBD products or at least working within any guidelines they do have. WooCommerce’s partnership with Square may help U.S. merchants at least tackle the payment processor part of the equation.

“WooCommerce is proud to offer CBD merchants secure, efficient services that enable business owners to focus on improving consumers’ lives,” says Paul Maiorana, General Manager of WooCommerce.

By using Square, U.S. merchants can also use other Automattic services such as Jetpack


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