Block Patterns Will Change Everything

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Screenshot of a book sales group of blocks.Book sales section from a custom theme.

It was about a year ago. I was happily designing a theme for aspiring novelists. I wanted to get ahead of the competition and market a theme specifically to writers who would be attempting the National Novel Writing Month 2019 challenge.

NaNoWriMo, for short, is a whirlwind of a month where 1,000s of people from around the world clatter away on their keyboards to pen a 50,000-word novel manuscript. One month of sheer willpower, coffee by the gallon, and sleepless nights in exchange for glory. There are no grand prizes or guaranteed publishing contracts at the end of the journey. You nab a certificate, a few coupons, and bragging rights. I completed the challenge in 2018.

Inspired by my win just months before, I built a theme for those who would be taking the journey the following year. I also wanted to broaden its appeal to anyone who might be an aspiring novelist but not necessarily participating in the challenge. Or, maybe even to someone who just published their first book. Perhaps this would be an opportunity to bring a few new WordPress users into our community.

I outlined a homepage layout to show how users could feature their latest book with a purchase button. Then, it dawned on me.

How could someone build this book sales page without solid experience with the block editor?

I had been using the Gutenberg plugin for months upon months before it landed in WordPress 5.0. I knew the ins and outs of the system.

The design was simple. Using the core media & text block, a heading, a couple of paragraphs, and a button, I had


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