Taking on the Major Players, Plausible Analytics Offers an Alternative, Privacy-Conscious Stats Service

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Plausible Analytics is not new on the scene. The two-person, EU-based team behind the company has been trying to carve its slice of the analytics pie against players like Google Analytics and WordPress.com Stats for nearly two years.

The self-funded and bootstrapped company is starting to gain a small foothold. It has been an uphill climb to get to usage on over 10,000 websites. Now, it is reaching out directly to the WordPress community with its Plausible Analytics plugin.

Plausible Analytics is a simple, open-source, lightweight (< 1 KB), and privacy-friendly alternative to Google Analytics,” said co-founder Marko Saric. “We don’t use cookies or track any personal data, but we still aim to give you as a site owner interesting and useful insights so you can improve your efforts.”

The company’s service is built on an open-source philosophy, possibly making it an ideal partner for WordPress. The source code for the analytics service is licensed under the AGPL version 3.0 and is publicly available on GitHub.

Users have two options for running Plausible Analytics. The first route is to use the company’s cloud-based service, similar to other stats-based services. The other is to self-host the code.

For the cloud service, there is a monthly, tier-based fee. Up to 10,000 pageviews runs $6 per month. Each level increases based on the number of views a site — you can also hook up multiple sites — receives. Users can knock 33% off the price by paying yearly, which puts the starting tier at $4 per month. Plausible also offers a 30-day free trial.

“It’s definitely a challenge to go against free products and a product as dominant as Google Analytics, but it does feel like the times are changing,” said Saric. “An increasing number of people are becoming aware that free means


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