Transcript
[00:00:00] Nathan Wrigley: Welcome to the Jukebox podcast from WP Tavern. My name is Nathan Wrigley.
Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, transitioning WordPress to the SaaS market.
If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.
If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.
So on the podcast today, we have Steve Burge.
Steve is behind several popular WordPress plugins, such as PublishPress, MetaSlider, and TaxoPress. And today he’s here to share his journey, especially his recent ventures into the SaaS, or Software as a Service, landscape with his latest project Logtivity.
Steve is experienced in building and marketing WordPress plugins, but Logtivity is different. It’s a SaaS product aimed at offloading and managing activity logs for WordPress sites, ensuring that the site’s performance isn’t bogged down by massive data logs.
We talk about how Logtivity started, somewhat serendipitously, through discussions with a UK based developer. Steve recounts how this partnership evolved from a side project into a full-time commitment. He emphasizes the often under appreciated requirements of dedicating undivided attention to a SaaS product, highlighting the challenges and setbacks spaced when juggling other responsibilities.
One of the key takeaways from Steve’s journey is the importance of identifying and pivoting to the right niche. Initially targeting large websites with massive data needs, Steve and his team discovered that agencies