Transcript
[00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.
Jukebox is a podcast which is dedicated to all things WordPress, the people, the events, the plugins, the blocks, the themes, and in this case, learning from mistakes in website development agencies.
If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.
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So on the podcast today, we have Jennifer Schumacher.
Jennifer has been working with WordPress and web development for over 15 years. Her journey began with a spark of curiosity in university, building her first WordPress website after a YouTube crash course. Then evolving into freelance gigs, team collaborations, and eventually running a white label agency working alongside other agencies around the world.
Jennifer’s experiences have exposed her to the highs and lows of agency life. Projects that run smoothly, but also cultures that can become toxic, people burning out, and the all too familiar frustration of unbillable hours, and broken processes.
This inspired Jennifer’s lightning talk at WordCamp Europe 2025, where she shared some of the most common, and painful, mistakes she’s seen agencies make, and what can be learned from them.
Jennifer walks us through her path in the WordPress world, and we discuss three real world mistakes agencies make. Web support that drains your soul, the design handoff from hell, and work more, bill less, and smile anyway.
We talk through