Transcript
[00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.
Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, leading Jetpack, the past, the challenges, the vision, and the future.
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So on the podcast today we have Devin Walker. Devin’s journey in the WordPress ecosystem spans many years, with experience in development, design, marketing, and customer support. He is best known as the co-founder of GiveWP, which he built and scaled before it was acquired. During his time there, he touched a variety of prominent WordPress brands, including iThemes, Kadence, LearnDash, and The Events Calendar.
Today Devon is starting a new role leading the Jetpack suite of services at Automattic. It’s a position with hefty responsibilities as Jetpack powers millions of WordPress sites, and integrates deeply across
I talk with Devon about why he took on this challenge. The divisiveness and complexity surrounding Jetpack, and his vision for refocusing the plugin and simplifying its user experience.
We start by hearing about Devon’s extensive WordPress background, and the choices he weighed up when deciding to join Automattic.
The conversation quickly moves to the scope of Jetpack, its evolution, the struggle to be a jack of all trades master of none, and