TLDR Director Harry Sloan bought 100,000 DraftKings shares for ~$2.19 million at $21.85 each on February 17, 2026 Following the purchase, Sloan now holds 350,219 shares total DraftKings stock edged up 1.7% in premarket trading Wednesday before pulling back 2.20% Analysts trimmed price targets following cautious 2026 guidance, rising costs, and uncertainty around prediction markets DraftKings is down 36.85% year-to-date, with a current market cap of $19.38 billion
DraftKings (DKNG) director Harry Sloan purchased 100,000 shares of Class A Common Stock on February 17, 2026, spending approximately $2.19 million.
DraftKings Inc., DKNG
The shares were bought at $21.85 each. Sloan now holds a total of 350,219 shares following the transaction.
News of the purchase gave the stock a brief lift, with DKNG rising 1.7% in premarket trading Wednesday. The gains didn’t hold, though, with shares later falling 2.20% during the session.
Insider buys tend to catch the market’s attention. When a director puts $2 million of their own money into a stock, investors notice — it’s hard to fake that kind of conviction.
That said, the broader picture for DraftKings heading into 2026 is a bit more complicated.
Analysts Cut Targets After Cautious Guidance
Analysts broadly trimmed their price targets on DKNG following the company’s cautious outlook for fiscal 2026. Rising costs and uncertainty around its prediction markets business have made traders more selective.
Despite the cuts, most analysts maintained positive or neutral ratings on the stock. Wall Street isn’t running for the exits — but it isn’t rushing in either.
Much of the focus has now shifted to DraftKings‘ March investor day, where the company is expected to offer more detail on its long-term growth strategy and where exactly prediction markets fit into that picture.
Stock Down Over 36% Year-to-Date
The stock’s year-to-date