TLDR Betr, co-founded by Jake Paul and Joey Levy, has signed a multi-year deal with Polymarket to embed prediction markets into its gaming super app. Betr’s one million paying users will be able to trade event contracts on sports, politics, and culture alongside existing sportsbook and casino features. Prediction markets are regulated as financial instruments by the CFTC, not gaming regulators, giving Betr potential nationwide reach. Major platforms including Robinhood, Crypto.com, and Coinbase have also entered the event contracts space; Intercontinental Exchange invested $2 billion in Polymarket. Integrity concerns have surfaced, including reports of traders earning millions on Polymarket shortly before major news events became public.
Betr, the gaming app co-founded by influencer Jake Paul and entrepreneur Joey Levy, has announced a multi-year partnership with prediction market platform Polymarket. The deal will bring event contracts into Betr’s app for its one million paying users starting in 2026.
The partnership means Betr users will be able to trade contracts tied to real-world outcomes in sports, politics, and culture. These markets will sit inside the same app as Betr’s sportsbook, fantasy, casino, and arcade products.
Betr says this makes it one of the first major U.S. gaming companies to embed prediction markets inside a full-suite gaming app. The company uses a single consolidated wallet across all its products.
Levy said the addition of prediction markets is part of a bigger plan to build a nationwide real-money gaming and financial super app. He pointed to the prediction market category as one projected to hit $1 trillion in annual trading volume.
“There is no better partner than Polymarket to power this expansion,” Levy said, citing Polymarket’s market position and connections across the sports world.
Prediction markets are not regulated as gambling. Instead, the Commodity Futures Trading Commission oversees them as financial