TLDR Brazil’s Secretariat of Prizes and Bets (SPA) opposes Bill 3563/2024, which would ban all betting advertising and sponsorship in the country. The regulator argues that licensed betting ads help consumers tell legal operators apart from illegal ones. Over 25,000 illegal online betting sites have already been blocked in Brazil since regulation began. Brazil’s Central Bank has been asked to cut off payment processing for unauthorized betting platforms. The SPA is ramping up digital monitoring of betting ads and influencers ahead of the 2026 FIFA World Cup.
Brazil’s betting regulator has come out against a proposed law that would ban all advertising and sponsorship by betting companies in the country. The Secretariat of Prizes and Bets (SPA), which operates under the Ministry of Finance, said the ban could do more harm than good.
The bill in question is Bill 3563/2024. It calls for a complete ban on betting ads and sponsorship deals across Brazil.
SPA deputy secretary Daniele Correa Cardoso spoke to Brazilian news portal Jota about the issue. She said an outright advertising ban in a newly regulated market could backfire.
Cardoso explained that if licensed companies cannot advertise, bettors may struggle to tell legal platforms from illegal ones. That confusion could push consumers toward unregulated operators.
“Commercial communication of licensed platforms is the primary tool for users to differentiate legal operators from illegal operators,” Cardoso said.
Brazil Has Already Blocked Over 25,000 Illegal Betting Sites
The Brazilian government has been actively cracking down on illegal gambling operations since launching its regulated betting market. The SPA said it has worked with the National Telecommunications Agency, known as Anatel, to block more than 25,000 illegal online betting sites.
The government has also asked the Central Bank to stop payment institutions from processing transactions linked to unauthorized betting