TLDR Betano grew its market share from 17.85% to 26.96% in Brazil’s first year of regulated gambling, now controlling over a quarter of the market Superbet made the biggest jump, climbing from 8th to 3rd place while more than doubling its audience share Esportes da Sorte fell from 2nd to 6th after its owner was arrested in a federal money laundering probe Of 38 unlicensed brands in the top 100 in January 2025, only 11 remained by February 2026 Three brands outside the top 100 broke into the top 20, showing the market is still open to new entrants
Brazil’s regulated gambling market just completed its first full year. The numbers tell a clear story of winners, losers, and a landscape that looks very different from where it started.
The market generated around BRL 37 billion (about $7 billion) in gross gambling revenue in its first 12 months. That is a large number, but it is the competitive shifts underneath that are drawing attention.
Data from market intelligence firm Blask shows how player attention has moved sharply toward a small group of leading brands since January 2025.
Betano came into the regulated market already on top. It held a 17.85% brand attention share in January 2025.
By February 2026, that number had grown to 26.96%. The operator now captures more than a quarter of all measured market attention in Brazil.
Bet365 moved from third to second place over the same period. Its share rose from 8.67% to 10.79%.
Superbet’s Rise and Esportes da Sorte’s Fall
The biggest mover was Superbet. It started in 8th place with a 3.94% share and climbed to 3rd with 8.49%. That is more than double its starting position in just over a year.
All three top climbers share one thing in common.