TLDR Entain plans to bid for 3 of 15 available online casino licenses in New Zealand, targeting about 50% market share New Zealand legalized iGaming in June 2025 and is expected to open its licensing process during 2026 Entain’s existing TAB betting platform gives it a unique cross-selling advantage between sports betting and online casino The company reported 8% net gaming revenue growth to $6.6 billion in 2025 despite recent job cuts in its local branch Entain has seen a 28% year-on-year performance increase in New Zealand through its current sports and racing betting operations
Entain is setting its sights on a major share of New Zealand’s soon-to-launch online casino market. The company’s chief executive officer Stella David said Entain wants to control around 50% of the market once licenses become available.
The UK-based gambling giant plans to apply for 3 of the 15 online casino licenses that New Zealand is expected to offer. The country’s licensing process is set to begin at some point during 2026.
Online gambling is currently not permitted in New Zealand. However, the government passed legislation in June 2025 to legalize iGaming and begin a formal licensing process.
Entain believes it has a head start over competitors thanks to its existing operations in the country. The company already runs TAB, New Zealand’s sole legal provider of both retail and online sports betting.
Cross-Selling Through TAB Gives Entain an Edge
David pointed out that Entain is the only online operator in a position to cross-sell between sports betting and iGaming products. TAB’s established customer base could serve as a built-in audience for new online casino offerings.
Andrew Vouris, CEO of Entain Australia and New Zealand, echoed that view. He said the company’s current footprint and experience in the country provide a strong base