TLDR FIFA named ADI Predictstreet as the official prediction market for the World Cup Predictstreet has no working website or app, with its domain returning error messages The company only holds a license in Gibraltar, covering just 38,000 people, with no legal status elsewhere Senior figure Ajay Hans Raj Bhatia was accused of insider trading by India’s SEBI tied to the Adani Group Bhatia paid roughly $170,000 and accepted a six-month trading ban in India to settle the case
FIFA recently announced ADI Predictstreet as its official prediction market partner for the upcoming World Cup. The governing body described the deal as a step toward innovation and fan engagement.
However, the partnership has already attracted scrutiny over the company’s readiness and the background of its leadership.
ADI Predictstreet does not currently have a functioning website or application. Attempts to visit the company’s domain have returned error messages, raising basic questions about its operational status.
The company recently obtained a license in Gibraltar. That jurisdiction has a population of roughly 38,000 people.
Predictstreet’s Limited Licensing Raises Global Concerns
Unlike many European betting companies that use Gibraltar as a base while holding licenses in multiple countries, Predictstreet has no legal authority to operate outside the territory.
This creates a clear gap between FIFA’s global reach and Predictstreet’s current legal standing. The World Cup attracts billions of viewers across dozens of countries, and it is unclear how Predictstreet plans to serve that audience.
FIFA responded to the concerns by pointing to its integrity standards. The organization said Predictstreet’s World Cup operations would feature real-time surveillance of suspicious trading and structured reporting systems.
“These measures are designed to guarantee transparency, fairness, and participant safety,” FIFA stated.
Still, the lack of a working product or broader licensing has left many observers unconvinced.