Transcript
[00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.
Jukebox is a podcast which is dedicated to all things WordPress, the people, the events, the plugins, the blocks, the themes, and in this case, how the Google Site Kit plugin is attempting to simplify their product offering, right inside of WordPress.
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If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea. Featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.
So on the podcast today we have Mariya Moeva. Mariya has more than 15 years of experience in tech across search quality, developer advocacy, community building and outreach, and product management. Currently, she’s the product lead for Site Kit, Google’s official WordPress plugin.
She’s presented at Word Camp Europe in Basel this year and joins us to talk about the journey from studying classical Japanese literature to fighting web spam at Google, and eventually shaping open source tools for the web.
Mariya talks about her passion for the open web, and how years of direct feedback from site owners shaped the vision for Site Kit. Making complex analytics accessible and actionable for everyone, from solo bloggers to agencies and hosting providers.
Site Kit has had impressive growth for a WordPress plugin, currently there are 5 million active installs and a monthly user base of 700,000.
We learn how Site Kit bundles core Google products like Search Console, Analytics, Page Speed Insights, AdSense into a