Transcript
[00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.
Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, build it and they might come, bridging the gap between WordPress plugin development and marketing success.
If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.
If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you or your idea featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.
So on the podcast today, we have Muntasir Sakib. Muntasir, has been active in the WordPress space since 2018, working with well-known plugins and companies such as Tutor, LMS, Droip and more. He’s played a key role scaling products from their early days helping them achieve wider adoption.
He’s also been active in the WordPress community more broadly at events such as WordCamp Asia and Word Camp Sylhet.
The focus of today’s episode is a crucial, yet often overlooked topic, especially if you’re a plugin developer. It’s a chat about the moment when plugin development ends and the real success can begin. In a WordPress marketplace that’s more crowded and competitive than ever, simply build it and they will come, does not mean that users will. Muntasir wants to bust the myth by digging into why marketing is essential from day one, and not an afterthought left until launch day.
We start by learning about Muntasir’s journey through the WordPress ecosystem, and his approach to