TLDR Brazilian Congresswoman Tabata Amaral introduced Bill 1172/2026 to ban all digital advertising for fixed-odds betting services The ban would cover websites, apps, social media, and streaming platforms, limiting companies to organic traffic only Betting firms would be required to include anti-gambling messages and addiction resources on their own sites The bill cites World Health Organization concerns about debt and psychological harm from mass betting ads Brazil’s Secretariat of Prizes and Betting opposes the ban, warning it could push users toward illegal operators
Brazil may be about to shut the door on digital betting ads entirely. A new bill introduced in Congress would ban all paid online promotion for fixed-odds betting services across the country.
Congresswoman Tabata Amaral filed Bill 1172/2026, which seeks to amend Brazil’s existing gambling law, Law No. 14.790/2023. The proposal would eliminate digital advertising for betting companies on websites, apps, social media platforms, and video streaming services.
If passed, the bill would mark a sharp turn in how Brazil regulates its fast-growing online betting market.
Under the current framework, betting operators rely heavily on performance marketing to attract new users. Paid media, influencer partnerships, and targeted audience campaigns are standard tools in the industry.
Bill 1172/2026 would strip all of those away.
What the Ban Would Cover
Betting companies would only be allowed to promote their services through their own websites and official social media profiles. Any form of paid digital promotion would be prohibited.
That means no sponsored posts, no banner ads, no affiliate marketing, and no influencer deals. Companies would essentially be limited to organic reach.
Even on their own platforms, operators would face new rules. They would be required to include messages discouraging users from gambling. They would also need to provide information about gambling addiction and financial risks.
The