TLDR Brazil’s Vice President Geraldo Alckmin announced plans for stricter controls on online betting platforms The retail sector claims online betting is hurting consumer spending and the broader economy The Brazilian Association of Supermarkets launched a campaign in 2025 pushing for tighter betting regulations The National Association of Games and Lotteries is suing the supermarket association over what it calls defamatory claims Government data shows 53.4% of Brazilian bettors spend R$50 or less per month on betting
Brazil’s Vice President Geraldo Alckmin said the government will move to tighten regulations on online betting platforms. The announcement came during a meeting with retail industry leaders in Brasília.
The meeting drew top figures from Brazil’s retail sector. Their presence underscored the growing pressure on the government to act on the betting industry.
Alckmin pointed to the evolution of the betting market in the country. He said the industry had previously operated without rules and that a new round of restrictions is coming.
“They had no regulation, everything was underground. So it was regulated, taxes were applied, and there will be another tightening to prevent this mobile gaming, which is very concerning, leading to gambling addiction,” Alckmin said.
The retail industry has argued that the growth of online betting is pulling money away from traditional consumer spending. This argument has gained momentum in recent months.
Retail Industry Escalates Push Against Betting Platforms
In 2025, the Brazilian Association of Supermarkets, known as ABRAS, launched a public campaign calling on the government to crack down on the betting sector. The association said the industry was damaging the national economy.
The campaign included claims that online betting was directly cutting into retail sales. ABRAS framed the issue as a consumer protection matter.
But those claims have not gone unchallenged. The betting industry has