TLDR Formula 1 and Allwyn have renewed their global partnership after a successful first year together The deal introduces the “Allwyn League” prediction game where fans can win grandstand tickets and Paddock Club access Allwyn will get premium branding during formation laps at selected races The F1 Allwyn Global Community Awards program is doubling in size to support up to eight local organizations F1 reached 827 million fans and 1.8 billion TV viewers during the 2025 season
Formula 1 and Allwyn have officially renewed their global partnership. The announcement was made on March 27, 2026, following what both sides described as a successful first year of working together.
The renewed deal puts a strong emphasis on gamification and fan engagement. It also includes expanded branding opportunities and a bigger commitment to community programs.
Allwyn League Prediction Game Launches for Fans
One of the main features of the new deal is the launch of the “Allwyn League.” This is a gamification element built into the F1 Predict platform.
The Allwyn League will let fans predict the outcomes of Grand Prix races. Top performers at each race will have the chance to win grandstand tickets.
Seasonal rewards are also part of the package. These include access to the Paddock Club and exclusive collectible items.
The move fits into a broader trend in sports where companies are trying to boost second-screen engagement. Fans are increasingly using their phones and tablets while watching live events.
Allwyn will also get premium branding during selected formation laps. The formation lap is one of the most-watched moments of any race weekend.
The company plans to use these moments to push its “Winning Awaits” messaging to a global audience. This gives Allwyn visibility at a point when viewer attention is at its highest.
Community Awards