TLDR 26.3% of Brazilian households participated in at least one form of betting in 2025, according to a NielsenIQ survey 49% of betting households believe gambling is a way to increase their income 10% of betting households have cut essential spending, with 47% reducing food budgets and 45.3% cutting fixed expenses Mega-Sena lottery leads with 15.8% market participation, while slot games like “Tiger Game” hold 7.7% Discretionary products like beer, biscuits, and soft drinks are losing household spending share as betting takes priority
More than one in four Brazilian households placed some form of bet in 2025. That is according to a new report from NielsenIQ titled “Bets on the Table, Consumption at Stake.”
The survey found that 26.3% of Brazilian homes engaged in gambling this year. The data paints a clear picture of how deeply betting has worked its way into everyday spending habits across the country.
Nearly half of those households — 49% — said they view betting as a way to boost their income. Gabriel Fagundes, Industry Insights Leader at NielsenIQ, said the numbers now show how much this practice is eating into household budgets.
About 10% of betting households admitted to cutting essential expenses because of gambling. That may sound like a small share, but the effects within that group are serious.
Among those who reduced spending, 47% said food was the main area affected. Another 45.3% pointed to fixed costs like utility bills and services.
Brazilians Are Buying Less Across Most Product Categories
Across all betting households, purchasing behavior is shifting. A full 60% of consumer product categories have seen a drop in the quantity purchased.
This means gambling is directly competing with everyday consumption. Families are spending less on groceries and household goods to keep placing bets.
The discretionary segment has