#212 – Anne Bovelett on How Web Accessibility Boosts Traffic, SEO, and Revenue

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Transcript

[00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.

[00:00:26] Jukebox is a podcast which is dedicated to all things WordPress, the people, the events, the plugins, the blocks, the themes, and in this case how web accessibility boosts traffic, SEO, and revenue.

[00:00:39] If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.

[00:00:56] If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you or your idea featured on the show. Head to wptavern.com/contact/jukebox and use the form there.

[00:01:13] So on the podcast today we have Anne Bovelett.

[00:01:16] Anne is a seasoned accessibility strategist with many years of experience in the tech industry. Her journey into accessible design began several years ago, and since then, she’s become a passionate advocate for making the web a more inclusive place. Especially for WordPress users and developers. Drawing from her background in consulting, training, and her own experiences, Anne’s work focuses on the intersection of accessibility, universal design, and tangible business outcomes.

[00:01:46] This episode explores accessibility, not just as a moral imperative, but as a strategic advantage for website owners and businesses. Anne explains how neglecting accessibility means you are leaving serious money on the table, referencing compelling research from a variety of credible sources. These studies reveal practical data. Compliant sites enjoy increases in organic traffic, a boost in keyword rankings, stronger authority, and significant financial opportunities, sometimes running into millions and even billions.

[00:02:22] Anne talks about why accessibility hasn’t always been prioritised on the web, using


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