Transcript
[00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.
Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, exploring AI’s impact in WordPress agencies.
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So on the podcast today we have Matt Schwartz. Matt runs Inspry, an Atlanta WordPress and Woo Commerce agency. He started it back in 2011 and has been working with WordPress even longer than that. In addition to his agency work, he also has a product called CheckView focused on WordPress testing. He’s got years of experience in the WordPress agency world, and recently he’s turned much of his attention towards the growing impact of AI.
If you’ve been hearing a lot about AI but a feeling fatigued by all the fragmented conversations, this episode might well offer a different perspective. Rather than focusing on how AI creates websites or content, Matt shares a different angle, how AI can be used inside a WordPress agency to enhance processes, improve workflows, and deliver more value to clients, with much of it happening behind the scenes.
We start by talking about how Matt stumbled into web design and how that led him to running his own agency. We dig into agency life, and why so many freelancers