TLDR 60% of Brazilians plan to place bets on digital platforms during the 2026 FIFA World Cup 26% of survey respondents are already in debt before the tournament begins Indebted Brazilians are 1.6 times more likely to bet than those without debt 70% of 18-24 year olds plan to use betting platforms during the games 30% of respondents view betting as an additional source of income
A new survey from Creditas and Opinion Box found that 60% of Brazilians plan to bet on digital platforms during the 2026 FIFA World Cup. The study polled 561 employed adults between April 15 and April 22, 2026.
The 2026 World Cup will be hosted across the United States, Mexico, and Canada. The tournament kicks off on June 11 at the Estadio Azteca in Mexico City.
The survey, titled “Finance Scoreboard: How Football Affects the Finances of Brazilians,” paints a detailed picture of how the tournament will impact household budgets across the country.
Among the findings, 26% of respondents said they are already carrying debt ahead of the competition. A further 47% expect their expenses to rise during the event.
Indebted Brazilians Far More Likely to Gamble
Researchers found a strong link between debt and betting behavior. According to the data, 79% of indebted Brazilians plan to place bets during the World Cup. Among those without debt, the figure drops to 48%.
That means indebted individuals are roughly 1.6 times more likely to gamble than debt-free respondents. The pattern raises concerns among financial experts.
Among those willing to take on new debt to enjoy the tournament, 36% cited the rarity of the event. They said the World Cup only happens every four years, which justified borrowing.
Younger Brazilians showed even higher willingness to spend. A total of 89% of younger respondents
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