TLDR Betano has been announced as an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America through a deal between FIFA and Kaizen Gaming. This is the third partnership between Betano and FIFA, following the 2022 World Cup and the FIFA Club World Cup 2025. The 2026 World Cup will be held across Canada, Mexico and the United States from June 11 to July 19, featuring 48 teams for the first time. Betano plans to offer responsible gaming features during the tournament, including financial limits and playing time management tools. Kaizen Gaming, Betano’s parent company, won Operator of the Year at the EGR Operator Awards in both 2024 and 2025.
Betano has been confirmed as an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America. The announcement was made on May 18, 2026, through a new partnership between FIFA and Kaizen Gaming, the parent company behind the Betano brand.
This deal marks the third time Betano and FIFA have worked together. The relationship between the two began in 2022.
Betano’s Growing FIFA Partnership
Back in 2022, Betano became the first sports betting operator to partner with FIFA. That deal made Betano an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe.
More recently, the company was confirmed as an Official Partner of the FIFA Club World Cup 2025. The latest agreement extends that relationship to the biggest stage in world football.
The FIFA World Cup 2026 will be hosted across three countries. Canada, Mexico and the United States will share hosting duties for the tournament.
The competition is scheduled to run from Thursday, June 11 to Sunday, July 19. It will be the largest World Cup ever held.
For the first time in the