TLDR The Netherlands’ gambling regulator KSA has sent warning letters to licensed operators ahead of the 2026 World Cup, reminding them that advertising restrictions remain fully in force. Certain football betting markets, including wagers on first corner kicks and player bookings, remain banned in the country. The KSA is increasing scrutiny of gambling promotion on social media, including “share your bet” features. Dutch operators are already facing steep tax increases, with gambling levies rising to 37.8% in 2026, and industry revenues dropped 18.5% after the first hike. The regulator recently issued a record €25 million penalty to illegal operator Novatech and has taken action against several licensed brands over marketing practices.
The Netherlands is tightening its grip on gambling operators as the 2026 World Cup approaches. The country’s regulator has made clear that aggressive marketing during the tournament will not be tolerated.
The Kansspelautoriteit, or KSA, sent warning letters to all licensed operators this week. The letters remind companies that Dutch advertising restrictions apply in full during the World Cup period.
KSA Puts Operators on Notice Over World Cup Marketing
KSA chairman Michel Groothuizen said the regulator understands why operators see major tournaments as chances to attract new customers. But he stressed that consumer protection comes first.
The regulator is paying close attention to young adults and vulnerable players. These groups have become a central focus of Dutch gambling reform efforts in recent years.
Major football tournaments have historically driven sharp increases in betting activity across Europe. The KSA observed this pattern during the 2022 World Cup and Euro 2024, when casual bettors entered the market in large numbers.
Certain types of football bets remain completely banned in the Netherlands. These include wagers on first corner kicks and player bookings.
Regulators say those markets are more vulnerable