For most of the last decade, online gambling has been led by the same major brands. Each one took its own approach to what an online casino should look like, and players sorted themselves accordingly. Bet365 became the go-to for fans of traditional sports betting and regulated, fiat-based play. Stake.com built its name as the leader in crypto-first gambling, with a sportsbook that gave esports as much attention as traditional sports. Both have huge audiences and well-defined identities.
Now a new platform is pulling attention from players on both sides. ZunaBet launched in 2026 with a crypto-first design, more than 11,000 games, a full sportsbook, and a loyalty system built around dragons. This article takes a closer look at how Stake.com and Bet365 compare, and why ZunaBet has quickly become one of the most talked-about names in the space.
Two Brands at the Top of Their Lane
Stake.com is one of the most recognizable names in crypto gambling. It runs on Bitcoin, Ethereum, and other major cryptocurrencies, and built its brand on a fast platform, a clean interface, and a sportsbook that treats esports as a core product rather than an afterthought. Major sponsorships with sports teams and well-known creators have helped push Stake into the mainstream. For many crypto-savvy players, it is the first name that comes to mind.
Bet365 came up through UK sports betting and grew into one of the biggest gambling operators on the planet. The sportsbook is its strongest product, with deep markets and one of the best live betting experiences in the business. The casino, poker, and live dealer products were added over time. Payments rely on cards, bank transfers, and a small selection of e-wallets. The platform operates only in regulated markets and works inside strict local rules.
Both brands serve their