There has never been more interest in artificial intelligence from the media, investors and the general public. Yet paradoxically, many of the companies actually building AI products struggle to get their news covered in any meaningful way. The industry gets plenty of attention. Individual companies within it often do not.
The reasons for this are fairly straightforward. AI businesses tend to be lean, product-focused teams where communications and PR are not a priority until they suddenly need to be. When a funding round closes, a major product ships or a partnership is announced, the pressure to get coverage quickly can be intense — and most companies are not set up to handle it.
Kooc Media has built a service that addresses this problem directly. The agency, which has been operating in the crypto, fintech and technology PR space since 2017, has launched a dedicated offering for AI companies of all sizes and types. From AI SaaS platforms and automation tools to agent-based software, LLM applications and machine learning startups, the service is designed for any business where AI is at the heart of what they do.
Why the Kooc Media Model Works Differently
Most PR agencies work by pitching stories to journalists and hoping for coverage. It is a model that can work well for well-known brands with inherently newsworthy stories. For newer or less established AI companies, it is a slow and uncertain process that frequently delivers disappointing results.
Kooc Media’s approach is structurally different because the agency does not rely solely on third-party media relationships. It owns and operates its own portfolio of finance and technology publications, which means it can guarantee placements rather than simply attempt them.
The in-house network includes Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These are established publications with genuine readerships