TLDR Stake launched a World Cup campaign featuring Sergio Agüero, Patrice Evra, Iker Casillas, and Eden Hazard The “Everything is at Stake” campaign went live on YouTube, Instagram, and X one week before the World Cup Stake is expanding into the Province of Buenos Aires under an IPLyC license The company is also entering Mexico, operating under SEGOB’s permit system via Uno Capali’s license Mexico is a co-host of the 2026 FIFA World Cup alongside Canada and the USA
Stake, the online betting and crypto casino platform, has launched a new marketing campaign ahead of the 2026 FIFA World Cup. The campaign is called “Everything is at Stake” and features four former football stars.
The brand ambassadors are Sergio Agüero, Patrice Evra, Iker Casillas, and Eden Hazard. Each player appears in scenes connected to football culture, from amateur games to pre-match rituals.
In the video, Iker Casillas confronts a fellow patron in a club. Sergio Agüero helps a player on the field. Eden Hazard plays the role of a tough coach, and Patrice Evra tattoos a fan with his phrase, “I love this game.”
The campaign launched across YouTube, Instagram, and X one week before the World Cup opening.
The Campaign’s Message
Stake’s Director Jarrod Febbraio said the goal was to capture the emotions fans feel around a major tournament. “The World Cup is one of the few sporting events that really gets everyone’s attention no matter where you are around the globe,” he said.
Febbraio added that the team wanted to create something that felt relatable to football fans at every level.
“We have created a video that would commemorate all those memories, emotions, and conversations that turn such an event into a unique phenomenon,” he said.
Stake Enters Buenos Aires and Mexico
The campaign launch