TLDR Entain agreed to sell a 20% stake in Entain CEE to joint venture partner EMMA Capital for around €425 million The deal values Entain CEE at €2.1 billion and is expected to close in Q4 2026 Entain CEE includes STS in Poland and SuperSport in Croatia, which generated £522 million in net gaming revenue in 2025 After the deal, Entain’s stake drops from 67.5% to 47.5%, with EMMA gaining majority control Entain updated its 2026 guidance, now forecasting online net gaming revenue growth of 5–7% and an EBITDA margin of 21–22% Entain Sells 20% Stake in Central and Eastern Europe Business for €425 Million
Entain has agreed to sell a 20% stake in its Central and Eastern Europe business to joint venture partner EMMA Capital. The deal is valued at approximately €425 million.
The transaction was announced on June 25, 2026. It places Entain CEE’s total enterprise value at €2.1 billion.
Of the total amount, €395 million will be paid at completion. An additional payment is scheduled for early 2027, based on performance.
The deal is expected to close in the fourth quarter of 2026, pending regulatory approval. Entain described the move as the first step in a full exit from the business.
Chief Executive Stella David said the sale is part of a deliberate strategy. She called it “a decisive first step towards Entain fully exiting Entain CEE” and said it reflects the company’s focus on maximising shareholder value.
What Is Entain CEE?
Entain CEE includes two businesses: STS in Poland and SuperSport in Croatia. Both are market leaders in their respective countries.
In 2025, the two businesses combined to generate £522 million in net gaming revenue. They also produced £184 million in EBITDA, with both figures growing 7% year-on-year.
Since Entain formed the unit