TLDR Visualize Group has agreed to acquire eCOGRA, a London-based gaming testing and certification firm. This is Visualize’s second gaming compliance purchase after buying BMM Testlabs earlier this year. eCOGRA will keep its current leadership, including CEO Will Shuckburgh. Visualize plans to extend its employee ownership program to eCOGRA staff. Financial terms were not disclosed, and the deal still needs regulatory approval.
Visualize Group has agreed to acquire eCOGRA. The company is a London-based testing and certification provider for the gaming industry.
The deal was announced jointly in New York and London. It marks Visualize’s second gaming compliance purchase this year.
eCOGRA will keep operating under its current leadership. CEO Will Shuckburgh will remain in charge of the business.
The acquisition is meant to strengthen eCOGRA’s reach. Visualize said it will also boost the company’s capacity to serve clients.
Customers and regulators will have more choice in testing and certification services. That is one of the stated goals of the deal.
Visualize said the move will expand licensing coverage. It also plans to speed up turnaround times for testing.
The company will widen the range of compliance options it offers. This applies to both online and land-based gaming operators.
Visualize also plans to extend its employee ownership program. eCOGRA staff will be able to share in the value the business creates.
Shuckburgh spoke about eCOGRA’s long history in the industry. He said the company has worked for more than two decades to build trust between players and operators.
He added that partnering with Visualize gives eCOGRA more resources. This includes investment in staff, technology, and capacity.
Shuckburgh said eCOGRA will keep its independence. He said this matters to its accreditation partners and customers.
Financial terms of the deal were not disclosed. The transaction is still subject to