TLDR The ASA ruled against Videoslots Ltd, trading as Mr Vegas, over a Facebook ad that ran in February 2026. The ad used cartoon-style tiles including a pink elephant, a robotic shark, candy branding, and a cartoon fisherman. The ASA said the imagery had strong appeal to under-18s, even though age restrictions were set on the platform. Mr Vegas argued the artwork was surreal rather than childlike and was aimed only at verified adult users. The ASA ordered the ad pulled and told Mr Vegas to avoid content that appeals to under-18s in future campaigns.
The Advertising Standards Authority has ruled against Videoslots Ltd, which trades as Mr Vegas, over a Facebook ad. The ad ran in February 2026 and promoted new casino games.
The campaign used bright, animated imagery. This included a pink elephant, a robotic shark, a candy-themed logo, and a cartoon fisherman.
The ASA found that the visuals carried strong appeal to under-18s. This was true even though age restrictions were set on the platform.
The regulator shared its decision in a release on Wednesday. It said gambling ads must avoid content likely to resonate with children, even when the games are licensed for adults.
Mr Vegas said the artwork was part of the games’ branding and was meant for adult players. The company said controls were in place to stop minors from seeing the ad.
Mr Vegas Argued Ads Were More Surreal Than Childlike
The Facebook campaign showed five tiles for different slot games. “Pink Elephants 2” featured a large pink cartoon elephant on a lilac background.
“Razor Returns” showed a metallic shark with exaggerated teeth against a bright seascape. “Sweet Bonanza” used colorful, bubbly text on a candy-themed backdrop.
“Big Bass Bonanza” showed a fisherman holding a large fish. Mr Vegas included