TLDR 34.8% of Brazilians deposited money at betting platforms after the World Cup began, up from 11% in May Data came from a Klavi survey using Central Bank of Brazil Open Finance records covering 1.2 million people Average deposits rose from BRL 188 to BRL 272, peaking at BRL 524 after the Brazil vs Morocco match Brazil’s Ministry of Finance opened proceedings against bet365, Betnacional, and KTO over World Cup ad violations Companies could face fines up to BRL 2 billion under Brazil’s Betting Law
A new survey has found that betting activity in Brazil jumped sharply after the 2026 FIFA World Cup began. The report comes from Brazilian fintech company Klavi.
According to the survey, 34.8% of Brazilians made a deposit at a betting platform once the tournament started. That number was just 11% in May, before the World Cup began.
The data was pulled from the Central Bank of Brazil’s Open Finance system. Researchers looked at a sample of 1.2 million people to reach their findings.
It’s worth pointing out that the survey only tracked transfers to licensed betting operators. It did not include illegal betting platforms, which Klavi estimates make up close to half of all bets placed in the country.
Deposit Amounts Also Climbed
The number of bettors wasn’t the only thing that grew. The average amount each person deposited also increased during the tournament.
Before the World Cup, the average deposit was BRL 188. By June 28, that figure had climbed to BRL 272.
The highest single-day average came on June 14, the day after Brazil played Morocco. On that day, bettors deposited an average of BRL 524 each.
Timing also played a role in the results. More than 60% of all deposits happened after 6:00 p.m., when World Cup matches were