TLDR Brazil’s self-exclusion registry hit 925,000 users in July, up from 700,000 in June. New betting advertising rules take effect on July 17, 2026. Ads must carry one of three official warning messages from the Ministry of Finance. Operators can no longer use jackpot winner stories or urgency tactics in ads. Live match narration used to push bets during broadcasts will also be banned.
Brazil’s regulated betting market is entering a new phase of consumer protection. The Ministry of Finance says close to 925,000 people have now signed up for the country’s self-exclusion program.
That number is up sharply from June, when about 700,000 people were registered. The program has only been running since the end of 2025.
The self-exclusion system works through each user’s CPF, Brazil’s taxpayer ID number. Once someone signs up, that ID is blocked from opening new accounts with any licensed betting operator in the country.
Users choose how long they want to be excluded. Options range from one month to an indefinite period.
Once a person picks a timeframe, they cannot cancel or shorten it early. The exclusion must run its full course.
During the exclusion period, the person also stops receiving marketing messages and ads from betting companies. The Ministry of Finance says this is meant to lower the risk of gambling addiction and debt tied to betting.
New Advertising Rules Start July 17
Alongside the self-exclusion numbers, Brazil is rolling out new advertising requirements for licensed betting operators. These rules take effect on July 17, 2026.
Every online betting ad will need to include one of three official warning lines. The messages come directly from the Ministry of Finance.
The warnings read: “Betting makes you lose money,” “Betting can cause addiction,” and “Betting is not an investment.” Operators must use