TLDR Australia introduced a bill to create a Wagering Advertising Opt-out Register for online sportsbooks The register would be funded through a new levy placed on wagering service providers The bill adds marketing limits and requires providers to flag at-risk customers The plan follows a Senate inquiry into gambling advertising practices A separate, wider bill proposes limits on TV, radio, and social media gambling ads
Australia is moving ahead with plans for a Wagering Advertising Opt-out Register. The register would let people stop receiving wagering ads from online sportsbooks.
The plan is part of the Interactive Gambling Cost Recovery Levy Bill 2026. Lawmakers introduced the bill in Parliament this week.
The bill is described as a middle ground. It sits between planned advertising reforms and calls from some groups for a full ban on gambling ads.
How The Register Would Work
The bill would add a new section to the Interactive Gambling Act. This section would set up the register along with rules for how it runs and how it is enforced.
Once active, the register would give people one place to opt out of wagering ads. This would cover ads shown by online content service providers.
The Australian Communications and Media Authority would oversee the system. It could recover costs tied to running and enforcing the new rules.
A new levy on wagering service providers would pay for the register. It would also help fund other work aimed at reducing gambling harm.
The bill states that gambling harm goes beyond money. It also points to effects on relationships, health, work, and education.
New Marketing Rules For Providers
The bill includes a new section on marketing and customer protection. It would limit inducement-based marketing offers from providers.
Licensed wagering providers would need to identify customers who may