TLDR Holland Casino runs 13 locations across the Netherlands and has no casinos outside the country. CEO Petra de Ruiter says the state gambling tax rose to 37.8% of revenue in 2026. Public opinion on gambling stays negative, but Holland Casino keeps a good reputation with players. The company backs a legal case against Meta over illegal gambling ads on its platforms. Holland Casino is marking 50 years in business this year.
Holland Casino is one of the most well known casino operators in Europe. The company runs 13 locations across the Netherlands and holds a state monopoly on table games, poker, and bingo.
Petra de Ruiter has led the company as CEO since 2022. Before that, she spent 24 years working in aviation, including a long stretch at Transavia Airlines.
She says her background in a highly regulated industry helped her move into casino management. Both fields require balancing entertainment with strict rules and risk.
German visitors often travel across the border to visit Holland Casino locations in the south of the country. De Ruiter says these guests enjoy a different mix of games and dining compared to casinos in Germany.
Every location offers slots, table games like blackjack and roulette, and at least one restaurant. Some larger sites also include a live presenter setup called Next Zone, which blends slots and table games with a social, interactive feel.
Tax Hikes and Rising Costs
The Dutch government raised gambling taxes twice in recent years. The rate climbed to 34.2% of gross gaming revenue at the start of 2025.
In 2026, that rate rose again to 37.8%. Once labor taxes are added, Holland Casino pays close to 52% of revenue to the state before covering its own operating costs.
De Ruiter says the company responded by restructuring