TLDR Google will stop allowing gambling ad promotion in Croatia starting October 7, 2026. All existing gambling advertiser certifications will be revoked, and no new applications will be accepted. The change follows Croatia’s own tightened gambling advertising laws that began in January 2026. Lawmakers say current rules still leave loopholes, particularly around sports sponsorships. The Croatia Football Federation’s partnership with Kalshi has drawn criticism over gambling-style branding.
Google will stop letting affiliates and media outlets use its ad services to promote gambling content in Croatia. The change takes effect on October 7, 2026.
The company confirmed the update by revising its country-specific terms last Wednesday. All existing certifications for gambling advertisers will be revoked once the new policy begins.
Google also said it will not accept new applications for these certifications going forward. The announcement applies specifically to online gambling content targeting Croatia.
In its notice, Google stated that all promotion of online gambling content aimed at Croatia will be prohibited starting on the deadline date. Existing certified advertisers will lose their status automatically.
The policy shift is expected to affect affiliate websites and media portals. Many of these sites rely on paid advertising to direct users toward gambling platforms.
Croatia tightens gambling advertising laws
Croatia has been tightening its own gambling advertising rules since January 2026. The government banned gambling promotions across television, radio, print, and public spaces during most hours of the day.
Online publications are also barred from linking directly to gambling operators. Bonuses and free spins can only be advertised on an operator’s own website.
The rules go further by banning celebrities and influencers from appearing in gambling campaigns. Sponsorships are still allowed, but only in a limited form showing a company name or logo without any promotional message.
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