TLDR Brazil’s Football Confederation, the CBF, is weighing a cap on how many betting companies can sponsor the Copa do Brasil. The plan would allow only one sponsor per business category, cutting down visible betting brands. Betano has held the tournament’s title sponsorship since 2023 and also backs Brasileirão. A new broadcast rights deal for 2027-2030 is reportedly worth over R$4 billion, about 80% higher than before. Starting in 2027, the CBF will take direct control of Copa do Brasil’s commercial operations and broadcasts.
The Brazilian Football Confederation, known as the CBF, is considering a new rule for the Copa do Brasil tournament. The rule would limit how many betting companies can sponsor the event at once.
Brazilian outlet O Globo first reported the plan. The CBF is looking at ways to reduce the number of betting brands seen during the competition.
Betting companies would not be removed from the tournament entirely. The CBF still wants commercial partners from the gambling industry.
Instead, the federation wants to allow just one sponsor from each business category. This would cut down on how many betting brands appear at once during matches.
Betano has held the naming rights to the Copa do Brasil since 2023. The company also sponsors Brasileirão, Brazil’s top soccer league, which it has backed since 2024.
Federation Seeks Wider Range of Sponsors
The proposed cap is part of a larger CBF plan. The federation wants more variety among the companies that sponsor Copa do Brasil.
Officials also plan to choose sponsors more carefully. They want partners with proven business track records rather than picking companies based only on how much money they offer.
According to O Globo, this marks a change from the previous approach. In the past, the CBF’s main focus was generating as much