TLDR Casino Plus has expanded its partnership with actor Alden Richards to include CSR programs and responsible-gaming campaigns. Richards first joined as the company’s first male brand ambassador in 2024. The deal adds “Hero For All,” a community recognition program run with the AR Foundation. Casino Plus did not disclose the agreement’s length, financial terms, or budget. The PAGCOR-regulated company launched a P1 billion player fund protection program in December 2025.
Casino Plus has expanded its partnership with actor Alden Richards. The deal now covers corporate social responsibility programs and responsible-gaming campaigns, in addition to promotional work.
Richards first joined Casino Plus as a brand ambassador in 2024. He was the company’s first male brand ambassador.
Under the renewed arrangement, Richards will keep taking part in promotional activities. His role will also include community-focused initiatives and campaigns that encourage responsible choices among online gaming users.
Casino Plus did not say how long the renewed agreement will last. It also did not share the financial terms or how much money will go toward the expanded activities.
Community Program Added to the Deal
One initiative in the expanded agreement is called “Hero For All.” Casino Plus runs the program with the AR Foundation.
The initiative recognizes people selected for their service to their communities. Its inclusion moves the partnership beyond traditional marketing work.
The company did not say how many people will be recognized through the program. It also did not share a schedule for related events.
Casino Plus did not confirm whether more CSR projects will be added later. However, it said responsible-gaming messages will be part of the arrangement going forward.
Responsible Gaming at the Center
Casino Plus said responsible gaming will be a central part of the renewed partnership. The company plans to keep promoting responsible