TLDR The Massachusetts Gaming Commission gave seven licensed mobile sportsbooks until Nov. 3 to explain how they use AI and automated systems. Regulators want to know if losses, deposits or frequent betting can trigger promotional offers. The inquiry followed a New York Times report alleging DraftKings used AI to target bettors likely to lose. The commission says the request is not a finding that any operator broke the rules. Participation is voluntary, and responses are expected to stay confidential.
The Massachusetts Gaming Commission has asked seven licensed mobile sportsbooks to explain how they use artificial intelligence. The operators have until Nov. 3 to respond.
The directive was issued on Oct. 9. It covers AI, algorithms and other automated decision-making tools used by the sportsbooks.
Regulators want to know whether these systems shape marketing, customer engagement and responsible-gaming controls. A key question is whether betting losses can influence who receives promotions.
The commission has said the inquiry is a request for information. It is not a finding that any operator has broken the rules.
Mobile operators in the state compete for customers through targeted offers. The questions apply to tools described as AI and to other automated systems used to profile customers.
What Regulators Are Asking Sportsbooks
The five-page letter asks each operator to list the systems, models, algorithms and tools it uses. Operators must also say whether those tools were built in-house or supplied by a third party.
Regulators want to know what data feeds those systems. They also ask how the systems pick marketing recipients and decide which offers go to which customers.
Several questions focus on account activity. The commission asks whether recent betting, losses, deposits or other activity can trigger an offer.
It also asks whether rising losses or more frequent wagering can make