TLDR Peru’s tourism ministry, MINCETUR, is preparing new rules on gambling advertising, sanctions and technical standards. Responsible gambling warnings in ads will face new guidelines on size, font and length. Officials are studying a change to the ISC tax so it is based on profits instead of wagers. Some lawmakers have proposed raising the ISC rate from 1% to 5%. Gambling tax revenue could reach PEN 1.2 billion to PEN 1.3 billion a year, with funds set aside for tourism and mental health.
Peru is getting ready to introduce new rules for gambling advertising. The government is also reviewing how the industry is taxed.
Yuri Guerra Padilla shared the plans during an interview with SBC Noticias at the IAGR 2026 event in Lima. He leads the General Directorate of Casino Games and Slot Machines at the Ministry of Foreign Trade and Tourism, known as MINCETUR.
Guerra said the government is preparing changes to rules on administrative sanctions, advertising and technical standards. He pointed to gambling ads on television, radio and online platforms.
“There is excessive and intrusive use of the media by some licensed operators,” he said.
New Advertising Standards Planned
The next phase of advertising rules will focus on responsible gambling messages. MINCETUR plans to set guidelines for the size, font and length of warnings.
Guerra said current warnings are sometimes too small or too short for people to notice. The goal is to make clear that gambling is entertainment, not an investment or a steady source of income.
The government does not plan to set time limits on ads for now. Guerra said such limits could come later if the new rules do not work.
“We hope we will not have to reach that point,” he said. He added that much will depend on how