TLDR About 13.8% of Colombian internet users aged 16 and older gamble online, placing Colombia in the global top 30. Colombia ranks third in South America, behind Brazil at 19% and Chile at 16.6%. BetPlay holds about 51% of Colombia’s online betting activity, and Wplay holds around 14%. Colombia’s gambling sector earned COP 977.2 billion through August 2026, up 39.38% from the same period in 2025. Online sports betting revenue rose 84.24% in the first eight months of 2026.
Colombia is one of the 30 countries with the highest share of people gambling online, according to new data from DataReportal. About 13.8% of internet users aged 16 and older in the country take part in online gambling.
That rate puts Colombia third in South America. Only Brazil and Chile rank higher in the region.
Worldwide, online gambling brings in an estimated $105 billion to $121 billion in revenue. That equals about 39% to 42% of all money spent on gambling around the world.
Wider internet access has helped online platforms grow. They have gained ground on traditional casinos, gaming venues, and lotteries.
How Colombia Compares Globally
DataReportal’s ranking looks at internet users aged 16 and older, not the full population. South Africa leads the world at 32.3%, and Norway follows at 31.2%.
In South America, Brazil has a participation rate of 19%. Chile comes next at 16.6%, followed by Colombia at 13.8%.
Participation rates do not show how much money people spend. They only measure how many internet users gamble online.
The top countries use different rules. South Africa has seen fast growth in online betting, with reported turnover reaching 1.1 trillion rand.
Norway runs a strict system where state-controlled operators Norsk Tipping and Norsk Rikstoto manage major gambling activities. The country uses mandatory loss limits and