TLDR Kangwon Land is targeting KRW3 trillion (US$2.26 billion) in annual resort-wide revenue. The board approved a new 2027 to 2031 strategy on Tuesday, with a longer-term focus on 2035. The plan, shaped under new CEO Kim Do-gyun, replaces the company’s previous 2030 strategy. Other targets include top ratings for customer satisfaction, ESG, and local economic contribution. Second-quarter 2026 revenue fell 4.2% to KRW345.6 billion during a US$1.9 billion resort upgrade.
Kangwon Land has set a goal of earning KRW3 trillion (US$2.26 billion) in yearly revenue across its resort. The target is part of a new management strategy approved by its board on Tuesday.
The South Korean property is the only casino in the country where locals are allowed to gamble. It is located in Gangwon-do province.
The plan, called the Mid-to-Long-Term Management Strategy for 2027 to 2031, replaces the company’s earlier 2030 strategy. It also shifts the company’s long-term focus out to 2035.
New CEO Shapes the Plan
The update follows the recent appointment of Kim Do-gyun as chief executive. Under the revised approach, the company has reorganized its vision, values, objectives, and strategic tasks.
The strategy focuses on securing new sources of growth. It also aims to strengthen Kangwon Land’s responsibilities as a public institution.
The company said it wants a management system built around execution. The goal is to produce clear business results.
Its new vision statement combines the aims of an international integrated resort with a public service role. The company plans to offer entertainment to guests while also bringing benefits to the local community.
Kangwon Land has also changed its core values. The old values were Respect, Safety, Ethics, Pragmatism, and Challenge. The new ones are Happiness, Mutual Growth, Innovation, and Responsibility.
The company said the new values reflect its aim to