Transcript
[00:00:19] Nathan Wrigley: Welcome to the Jukebox podcast from WP Tavern. My name is Nathan Wrigley.
Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, building partnerships between WordPress product makers and hosting companies.
If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.
If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.
So on the podcast today we have Martin Schmidt.
Martin has been deeply involved in the WordPress and hosting industries since 2005 when he created his first WordPress travel blog while living in New Zealand. Over the years, he’s developed websites for small businesses, spent 13 years with IONOS in various management and strategy roles, and built partnerships at Wix, and a German SaaS company.
Most recently, Martin has focused on connecting WordPress plugin companies with web hosts, helping both sides unlock growth through smarter partnerships.
Today, the conversation focused on the often overlooked world of partnerships between plugin developers and hosting companies. Martin shares insights from his two decades of experience on why hosting providers are the perfect allies for WordPress product makers looking to grow, given their established relationships and marketing channels to large customer bases.
We talk about the curious fact that many plugin builders put enormous effort into their products, but stumble when it comes to sales, marketing, and building the business relationships necessary for broader success.
Martin