TLDR Google updated YouTube’s ad rules on October 30 to allow personalized gambling ads in the US, Canada, and the UK. Prediction market ads were not part of this expansion and remain limited to the United States. Connecticut, Michigan, Nevada, New York, and Ohio are excluded from prediction market advertising. Advertisers must hold a CFTC license as a Designated Contract Market to run these ads. Kalshi, a leading US prediction platform, can keep advertising in approved states.
Google has widened where personalized gambling ads can run on YouTube, but prediction market ads are not part of that change. Those ads remain limited to the United States, and five states are still off the list.
Platforms such as Kalshi can keep advertising to viewers in approved states. However, any company in this category must hold a specific federal license before its ads can appear.
Five States Remain Off Limits
Under YouTube’s rules, prediction market ads may only run in the United States. Connecticut, Michigan, Nevada, New York, and Ohio are excluded from that permission.
Advertisers must also hold a valid license from the Commodity Futures Trading Commission. The license must be for a Designated Contract Market, the federal status that allows a platform to list event contracts.
These rules set prediction markets apart from other gambling advertisers on the platform. Google treats them as their own category rather than folding them into the wider gambling policy.
Kalshi is one of the leading prediction platforms in the United States. The company is known for heavy spending on marketing, and its online ads appear widely in the places where its products are allowed.
The company has built its market share partly through an exclusive data deal with CNBC. It also has integrations with CNN and FOX.
Google updates