How to Grow a WordPress Plugin to 20k Users in 12 Months

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Building a new WordPress plugin in a competitive market and scaling it to where it can become a profitable business is not easy. When using the freemium model, it can be even harder if you don’t get enough traction early on. This is an inside look at our experience growing the Spotlight Instagram Feeds plugin to 20,000+ active installations in 12 months.

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