TLDR All five of Argentina’s biggest football clubs now have betting brands as front-of-shirt sponsors 9 out of 30 teams in Liga Profesional (30%) have betting operators as their main sponsor Betsson’s deal with Boca Juniors is worth roughly $7.5 million per year and runs until 2028 Betting was legalized in Argentina in 2021, and the industry has grown quickly since then Companies like Betsson say they are focused on promoting responsible gambling and fighting illegal platforms
Argentina’s online betting industry has moved fast since its legalization in 2021. In just a few years, betting companies have become some of the most visible sponsors in the country’s top football league.
All five of Argentina’s biggest clubs now wear betting brand logos on the front of their shirts. Across the Liga Profesional, 9 out of 30 teams have betting operators as their primary sponsor.
That works out to 30% of the league. While that number may not sound overwhelming, the involvement of the country’s most high-profile clubs gives the betting industry outsized visibility.
Betsson is one of the most active betting companies in Argentine football. The company sponsors both Boca Juniors and Racing Club.
Betsson’s Multi-Million Dollar Deals
The deal with Boca Juniors was signed in 2023 and runs through 2028. It is estimated to be worth about $7.5 million per year.
Betsson’s partnership with Racing Club is also a multi-year agreement. That deal, which started in 2023, costs roughly $2 million annually.
Victoria Siano, PR Manager for Betsson Group in Argentina, said the company views these deals as more than standard sponsorships. She called them “fansorships.”
“Appearing on the shirts of these teams makes it clear for the general public that we are a legal, safe betting site that complies with regulations,” she said.
Siano also stressed