TLDR Argentina introduced a bill to restrict online gambling ads aimed at children and teenagers across TV, radio, social media, and apps The bill would ban athletes, influencers, and cartoons from being used to promote gambling to young people Ads linking gambling to success or achievement would also be prohibited under the proposal A separate bill in Buenos Aires Province seeks to ban gambling sponsorships on football club jerseys and at sporting venues Major betting firms like Betsson, Betano, and Sportsbet already sponsor top Argentine football clubs including Boca Juniors and River Plate
Argentina is moving to crack down on online gambling advertisements that target minors. A new amendment bill has been introduced in the country’s House of Representatives aimed at protecting children and teenagers from exposure to betting content.
The bill was submitted by National Deputy Karina Banfi. It proposes changes to two existing laws — the Audiovisual Communication Services Law and the Comprehensive Protection of the Rights of Children and Adolescents Law.
The legislation would place restrictions on gambling ads across a wide range of platforms. These include television, radio, outdoor advertising, websites, apps, and social media networks.
One of the key provisions would ban the use of child-friendly characters, athletes, influencers, and cartoons in gambling promotions. Public figures who appeal to young audiences would also be barred from appearing in betting advertisements.
The bill goes further by targeting the messaging used in gambling ads. Any advertisement that links betting to personal, financial, or social success would be prohibited.
Proposed Rules Target Sports and Education Ties
Gambling promotions connected to education, sports organizations, or achievements and awards would also be banned under the proposed rules. The bill describes gambling addiction as a compulsive desire to gamble regardless of losses and the damage it causes.
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