There is a version of this conversation that goes nowhere useful. It compares download numbers, market valuations, and brand recognition scores, concludes that DraftKings and Bet365 are very large companies with very large user bases, and leaves it there.
That version of the conversation is not interesting and it is not helpful.
The more useful question is not which platform is biggest. It is which platform is right — and right for whom. Because DraftKings and Bet365, for all their scale, were built for a specific kind of player. And the players they were not built for have been making do with platforms that do not quite fit for a long time.
ZunaBet launched in 2026 to change that. This is the case for paying attention to it — set alongside an honest look at the two platforms it is entering the conversation alongside.
The DraftKings Story: Right Place, Right Time, Right Product How It Happened
DraftKings did not arrive at sportsbook dominance by accident. The daily fantasy platform it started as gave it something that traditional operators spent years trying to build: an existing community of sports-engaged players who were already in the habit of wagering on outcomes. When US state-by-state sports betting legalisation began accelerating after 2018, DraftKings converted that community into a sportsbook audience faster and more efficiently than most of its competitors.
The mobile product it built was genuinely suited to its audience — American sports fans who wanted to bet on games they were already watching, via an app that felt like it belonged on their phone. The marketing was aggressive. The market entry into newly legalised states was fast. The result is a platform that defines the category in the US market.
What Works
NFL, NBA, MLB, and NHL coverage that is as