TLDR Betr has completed its acquisition of Ascent Capital Management, gaining CFTC and NFA registration The deal makes Betr a CFTC-registered introducing broker, enabling prediction market offerings Betr plans to integrate prediction markets into its super app alongside Picks, Sportsbook, Casino, and Arcade The company enters a crowded space with Kalshi, Polymarket, DraftKings, FanDuel, and Fanatics already active Regulatory pressure is mounting nationwide, with lawsuits in over a dozen states and Minnesota criminalizing event contracts
Betr has completed its purchase of Ascent Capital Management. The deal gives the company registration with both the National Futures Association and the Commodity Futures Trading Commission.
The acquisition makes Betr a CFTC-registered introducing broker. This clears the path for the company to offer prediction markets directly through its existing super app later this year.
Betr Plans to Add Prediction Markets to Its Super App
Betr says its more than one million paying users will be able to access event contracts through the same wallet and interface they already use. The app currently offers Picks, Sportsbook, Casino, and Arcade products.
Event contracts will cover sports, politics, culture, and other categories. The company says it wants to create a seamless experience within a single platform.
Joey Levy, Betr’s founder and CEO, called prediction markets “one of the most exciting evolutions in interactive entertainment and financial technology.” He said the acquisition lets Betr focus on launching a compliant prediction markets experience powered by Polymarket.
Ascent Capital Management has operated as an introducing broker since 2011. The firm’s existing registrations gave Betr a faster route to regulatory compliance than applying from scratch.
Betr previously held licenses in Massachusetts and Virginia. The company chose to leave those markets to focus on other products.
Now, by securing broker registration through the Ascent Capital deal, Betr is signaling