FanDuel and BetMGM are two of the names that come up in nearly every conversation about US online betting. Both brands have built massive followings through league partnerships, polished mobile apps, and constant advertising. But the industry is shifting, and a new wave of crypto-first casinos is starting to give players options that look very different from the traditional setup. ZunaBet, launched in 2026, is one of the names making that shift hard to overlook.
Here is how FanDuel and BetMGM compare today, and where ZunaBet is starting to make its case as a different kind of platform.
The Top of the US Market
FanDuel started in 2009 as a daily fantasy sports brand. It grew into a full sportsbook and online casino and now leads US sports betting in many states. Sharp mobile apps, major league partnerships, and the standard fiat payment setup with cards, bank transfers, and e-wallets all sit behind the brand.
BetMGM launched in 2018 as a joint venture between MGM Resorts and Entain. It mixes MGM’s long casino history with Entain’s online betting tech. It runs a full sportsbook and online casino, with crossover perks tied to MGM resorts, including hotel stays and dining.
Both brands are dependable picks for a regulated US betting experience. But both also share the same limits. They are tied to state-by-state licensing, withdrawals can drag depending on the method, and their game libraries are smaller than what global platforms can offer. Their loyalty programs still follow the same tier and points layout that has been around for years.
ZunaBet Steps Into the Mix
ZunaBet is a newer name climbing in player conversations since its 2026 launch. It is owned by Strathvale Group Ltd and operates under an Anjouan gaming license. The biggest gap between ZunaBet and the