TLDR PAGCOR has directed all gaming operators to replace current responsible gambling ads with materials promoting the National Problem Gambling Helpline The helpline launched May 26 and operates 24 hours a day All advertising replacements must be completed by July 15 and remain in place until September 15 Operators must submit a compliance status report by July 16 Non-compliance may result in regulatory action, though specific penalties were not disclosed
The Philippine Amusement and Gaming Corporation has ordered all licensed gaming operators and industry stakeholders to replace their existing responsible gambling advertisements with new materials promoting the National Problem Gambling Helpline.
The directive came through a memorandum from PAGCOR’s Gaming Licensing and Development Department, dated June 9. It applies to licensees, suppliers, gaming system administrators, venue operators, and all other participants under PAGCOR’s regulatory scope.
The order specifically targets responsible gaming ads currently displayed on billboards, wallscapes, and other out-of-home media. These must now be swapped out for official NPGH promotional materials.
The Helpline
The National Problem Gambling Helpline was officially launched on May 26. It runs around the clock and is available to anyone who feels gambling has caused them harm.
PAGCOR chairman and CEO Alejandro Tengco said the goal is to make help easy to find for those dealing with gambling-related problems. He said responsible gambling is not just about awareness, but about connecting people to real support.
Tengco added that the helpline reflects the agency’s commitment to building a safer gambling environment. PAGCOR framed the move as part of a continuing effort to direct affected individuals toward a formal, always-available support channel.
Deadlines and Compliance
Operators have until July 15 to complete the advertising replacements. The new ads must stay in place through September 15.
A status report on each operator’s replacement program must