TLDR Pragmatic Play has launched an exclusive slot called Mecca Big Bass Double Dab for Rank Group’s Mecca Bingo brand The game is based on Pragmatic Play’s popular Big Bass franchise with a neon-themed design The launch is part of an ongoing partnership between Pragmatic Play and Rank Group The slot was built specifically for Mecca Bingo’s player base Pragmatic Play delivers its games through a single API integration across multiple verticals
Pragmatic Play has released a new exclusive slot game for Rank Group’s Mecca Bingo brand. The title, Mecca Big Bass Double Dab, is a custom version of the well-known Big Bass franchise.
The Big Bass series is one of Pragmatic Play’s most recognised slot collections in the UK market. The new game keeps the same core mechanics but adds a neon-themed design made specifically for Mecca Bingo customers.
A Custom Game for a Specific Audience
Pragmatic Play built the game exclusively for Mecca Bingo’s players. This is part of a wider push by the company to create tailored content for individual operator partners.
Exclusive games have become more common across the online casino sector. Operators are looking for ways to stand out, and custom content is one way to do that.
Sharon McHugh, PR Director at Pragmatic Play, said the Big Bass series remains one of their most popular game collections. She added that the new title gives Mecca Bingo players something unique while building on a brand they already know.
Chris Suggett, Senior Commercial Manager at Rank, said the Big Bass franchise has a strong following. He said the company is confident the game will be a good fit for their content portfolio.
The Broader Partnership
The launch builds on an existing relationship between Pragmatic Play and Rank Group. Both companies say they plan